This paper discusses the science of market research with a focus on the way in which market research is done.
Market Research - Revised Report
This report concentrates on the qualitative and quantitative methods of data collection; it is more specific in describing these procedures than the first report, which is an overview of a...
Joe Camel
This case is a brief history of cigarette advertising bans. Beginning with the 1950’s movement for a governmental study on the health effects of smoking. This pressure resulted in a surgeon...
Product Management/Global Office Service Review
Salient information for consideration towards expansion of office coffee service into the Pacific Rim Markets.
International E-Commerce
This paper discusses international e-commerce, its history, future, and changes in the market.
Marketing Plan for Starbucks Coffee International Proposed Entry – Ghanaian Market
Business plan outlining the rationale, benefits and factors expected to influence the success of retail expansion into the Ghanaian tourist and business markets.
Marks and Spencer
This paper analyzes the history and business strategy of Marks and Spencer. How they created a niche market.
Public Relations
This paper answers specific questions about the field of public relations, and draws on real-life examples for explanations of PR work
Paris Fashion 1914
This paper examines women’s day dresses, and the way in which this fashion changed in 1914/1915. It also touches on Jacques Lacan’s theory of the Other, and ties it to the Opium advertisement...
The Market Structure of the Tobacco Industry
This paper examines the tobacco industry, the problems it faces, and some of the ways in which it has sought to address these issues
The Marketing of Hewlett-Packard in Australia
This paper outlines and describes the marketing efforts, rationale and results of the Australian division of the Hewlett-Packard Company.
L’Oreal Case Study
Written analysis of L’Oreal’s entry into the European shampoo market. Identifies key issues and makes recommendations to management.
Sales and Marketing Trends 2000
A review of an article by Thomas Woods-Young examining 12 trends that businesses will start to follow in the new millenium to satisfy customers and increase their sales through marketing techniques...
The Marketing Strategies of Wal-Mart
An in-depth discussion of the marketing and expansion strategies of Wal-Mart
UPS Marketing Suggestions
Brief essay arguing that United Parcel Service needs to focus on marketing to international corporations to continue to maintain and increase its market share.
Database Marketing
This report features an examination of the fundamentals of database marketing, including appropriate use of data, the importance of data integrity, the critical nature of organizational readiness,...
White Brilliance - Product Study
An analysis of the marketing strategy for White Brilliance, an oral hygiene product. The paper includes the results of a consumer survey, as well as a copy of the survey itself.
The 4 Ps: Pacifiers
A review of the 4 Ps of the marketing mix, utilizing the marketing process of pacifiers as an example.
Marketing "Who Wants to Be a Millionaire?"
A description of the popular game show, a discussion of marketing tools ABC has used to promote it, and why it has been so successful in raising ratings for ABC.
Selling Classical Music
Abstract:If classical concerts are to make money, they must be marketed and managed like any other product. Marketing planning, research and good booking people can make the difference.
Coca-Cola: Marketing Carbonated Sugar Water Internationally
Coke has become successful by being the leading marketer in its industry. It has become an International entity through price wars and heavy competition. This report looks at how it developed its...
Marketing Report
A marketing report on management and employee performance for a fictitious company.
Marketing Attractiveness Study: Korea
Details the feasibility of the U.S. marketing computer software in Korea, including a country profile, cultural profile, and estimation of sales potential.
Marketing Aspects of the Golf Industry
Discusses how marketing golf and other sports products requires defining target markets, honing communications and developing international strategy.
Advertising Regulations: Effect on the Tobacco Industry
Discusses the effect that regulations have on the tobacco industry's efforts to advertise.
Marketing Classical Music
If classical concerts are to make money, they must be marketed and managed like any other product. Marketing planning, research and good booking people can make the difference. This report looks...
Advertising Promotions
Examines various types of advertising promotions, including direct (bulk) mailings, e-mailings (spam), and sweepstakes, and determines which may be the most objectionable. Argues that for the most...
Advertising Campaign for Max Factor Lipstick
Presents a fictitious advertising campaign for Max Factor Cosmetics, specifically lipstick, describing the product, target market, strategy and execution.
A Proposal for Improvement of Laptop Sales
Presents a proposal for increased sales for a fictitious laptop computer company. The company had poorly identified their niche and had no idea how to appeal to any specific target market. This...
Marketing to Minorities
Argues that the introduction to real educational opportunity, which was gained by the Civil Rights Act (Title VI) and the influx of these minorities to better levels of income has made it important...
Impulse Buying
Provides a literature review, research question, methodology, discussion-conclusions format to analyze impulse buying behaviors. Traces the impacts of impulse buying on marketing and advertising...
Marketing Nike Products According to John Berger
Using John Berger's Ways of Seeing, this essay demystifies and examines the Nike ads using the image of Michael Jordan to manipulate desirability of Nike products.
Marketing Brief of Southwest Airlines
Provides summary, assessment, and S.W.O.T. for the future of Southwest Airlines.
Analysis of the United Colors of Benetton Advertising Campaign
Examines the controversial advertising campaign used by the clothing manufacturer United Colors of Benetton in which highly political and social images were used to sell the clothing. The analysis...
Marketing Report for the Port of Virginia
A thorough discussion of the marketing strategy of the Port of Virginia, including an executive summary, SWOT analysis, marketing plans, and much more...
Market Research and the Buying Environment
Discusses how research is necessary in order to understand the conditions of the buyer environment. Also examines several ways to gather information through research and the objectives that need...
Advertising as a Component of Marketing
Discusses advertising as a component of marketing, which requires thorough planning, a knowledge of the target markets, and finding the best and most effective message and media to communicate with...
The Airline Industry: Marketing Strategies & Advertising
Comprehensively discusses deregulation and the airline industry, current marketing strategies and advertising, structural strategies, human resources and outsourcing, multi-rate vs. flat rate...
Application of Tourism Research Investigation Steps Toward Effective Market Segmentation
There are very few cases (if any) in which a product is attractive to all consumers; therefore, it makes sense to target the specific type of consumer that would be most interested in what an...
Socially Responsible Marketing
Socially responsibly marketing emphasizes identifying moral principles and social causes that a company is willing to commit resources to and associate itself with. This report includes discussion...
The Use of Rhetoric in Advertising Tylenol
Analyzes a Tylenol advertisement, particularly focusing on the rhetoric in the commercial text.
A Marketing Analysis of the Lost Nation Theater
Provides a mission statement, an analysis of the market, implementations, and recommendations for the theater, located in Montpelier, Vermont.
Studio Use of Contract Stars for Advertising Tie-Ins in the 1930's
Explores the Studio System during Hollywood's Golden Age and how it used its screen players to promote its products, chiefly movies.
Marketing Plan for the Port of Virginia
Assesses the current marketing situation for the Port of Virginia. Proceeds to provide a marketing plan which will ensure acceptable Port growth. The report includes an executive summary,...
Rhetorical Methods: Use of Music in Advertising
Discusses the use of music in advertising, with concentration on the rhetorical argumentation methods. Discusses the behavioral effects of music, paying particular attention to the role of music as...
Advertising, Marketing and Planning
Discusses advertising as a component of marketing and argues that it is carried out through planning, which involves knowing the target markets and finding the best message and media to reach these...
Marketing Analysis of Shopping Alternatives, Inc.
A marketing case analysis of Shopping Alternatives Inc., an internet company who sells grocery items. The paper looks at the strengths, weaknesses, opportunities, and threats, and provides a brief...
Marketing Analysis of Pepsi Co.
A brief analysis of the position of Pepsi in the cola industry, including a S.W.O.T. analysis.
Rolex: Marketing Strategy
Discusses the overall organization of Rolex Watch Incorporated. Sub points covered are: mission, goals, objectives, general strengths and weaknesses, a detailed analysis of the marketing strategy....
Marketing Attractiveness Study: Norway
Details the feasibility of the U.S. marketing computer software in Norway, including a country profile, cultural profile, and estimation of sales potential.
Telco Marketing Analysis
Presents a marketing analysis of Telco, the only operator and provider of wired telephone service in its area, including strengths and weaknesses and prospects for the future.
Marketing Brief on Nucor
Provides a summary, assessment, and strategy for the future of Nucor Corporation.
Marketing Report on Walmart
A business analysis of Walmart, including discussion of pricing strategies, product quality awareness, and location strategies. **Includes 4 graphs and charts.
Examination of a Kool Cigarettes Advertisement
This report discusses an advertisement by Kool Cigarettes in an issue of Entertainment Magazine. The report examines the target audience of the ad and how the company tries to get its message...
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